Sales teams have long used customer relationship management (CRM) systems to track and organize their activities. Now, their marketing colleagues are enjoying similar productivity benefits through automation, as well. Taken separately, these companion technologies already pose a value to businesses, albeit a limited one. Realizing the true potential of marketing automation and CRM to drive sales lies in leveraging their joint strengths to build a comprehensive, synchronized strategy that guides leads seamlessly from the initial casual website visit on to a profitable and rewarding long-term relationship with your business.
Here are four ways you can maximize the strengths of both systems to boost your sales impact.
Source: InsideCRM – CRM Industry News, Research & Articles
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