Is Groupon Too large to care? I don’t get the reason why some companies ditch customer satisfaction once they become larger, talk about shooting yourself in the foot? I have recently had a bad experience with Groupon (the deal/discount provider) that they failed to correct even after chats and support tickets! Their service agents can very […]
Sales teams have long used customer relationship management (CRM) systems to track and organize their activities. Now, their marketing colleagues are enjoying similar productivity benefits through automation, as well. Taken separately, these companion technologies already pose a value to businesses, albeit a limited one. Realizing the true potential of marketing automation and CRM to drive […]
Service is the most important differentiation between you and your competition Source: UpYourService Youtube Channel This new culture assessment tool may be useful for you and your team: “Do You Have an Uplifting Service Culture?” It’s available at no cost at http://www.UpYourService.com/assessment
So What exactly is CRM? CRM stands for "Customer Relationship Management " which is is more than just an IT project or a tool. It is a strategy that requires a shift in the organisational culture and a transition process towards "customer-centricity". I can't remember where I read that "CRM is a business methodology […]
Good Article: CRM Outsiders » Blog Archive » Twitter Escalation Proves the Need for Great Core CRM.