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Monthly Archives January 2011

Google adwords optimisation

What the "Online Marketing agencies" Don't want you to know! As I was reading articles about the online marketing world I saw an excellent site & book written by Andrew Goodman about Google adwords optimisation. Google AdWords is the largest advertising opportunity on the Internet today, bar none. Some would even tell you that: "If […]

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CRM is not a software application!

  So What exactly is CRM? CRM stands for "Customer Relationship Management " which is is more than just an IT project or a tool. It is a strategy that requires a shift in the organisational culture and a transition process towards "customer-centricity". I can't remember where I read that "CRM is a business methodology […]

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Google Services

Those guys at Google keep surprising all of us with excellent services and new ideas and the best part is that they manage to do it for free! Of course, many of you will point out that there is no such thing as a free lunch so what do they get out of it? Some […]

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