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“The Internet Guy” A certified technology & management consultant with expertise in Internet technology and the implementation / management of online services & e-Business (e-Learning, e-CRM, Knowledge Management, Social Media, Digital Marketing & brand optimization …) With more than 20 years of work experience and a balance of leadership, soft and technical skills, Amr developed […]
What the "Online Marketing agencies" Don't want you to know! As I was reading articles about the online marketing world I saw an excellent site & book written by Andrew Goodman about Google adwords optimisation. Google AdWords is the largest advertising opportunity on the Internet today, bar none. Some would even tell you that: "If […]
So What exactly is CRM? CRM stands for "Customer Relationship Management " which is is more than just an IT project or a tool. It is a strategy that requires a shift in the organisational culture and a transition process towards "customer-centricity". I can't remember where I read that "CRM is a business methodology […]
Those guys at Google keep surprising all of us with excellent services and new ideas and the best part is that they manage to do it for free! Of course, many of you will point out that there is no such thing as a free lunch so what do they get out of it? Some […]