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4 Ways to Leverage Your CRM and Marketing Automation Systems for Sales Impact

Keynote Speaker CRM Amr Selim

Sales teams have long used customer relationship management (CRM) systems to track and organize their activities. Now, their marketing colleagues are enjoying similar productivity benefits through automation, as well. Taken separately, these companion technologies already pose a value to businesses, albeit a limited one. Realizing the true potential of marketing automation and CRM to drive […]

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CRM is not a software application!

  So What exactly is CRM? CRM stands for "Customer Relationship Management " which is is more than just an IT project or a tool. It is a strategy that requires a shift in the organisational culture and a transition process towards "customer-centricity". I can't remember where I read that "CRM is a business methodology […]

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