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What is “customer success”​ ?

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You can look at it as the new role that is quickly replacing the traditional role of customer support. This new change is lead by the software as a service “SaaS” industry after realizing that a substantial percentage of their customers are either not really using the software solution they bought from them, or not […]

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CRM is not a software application!

  So What exactly is CRM? CRM stands for "Customer Relationship Management " which is is more than just an IT project or a tool. It is a strategy that requires a shift in the organisational culture and a transition process towards "customer-centricity". I can't remember where I read that "CRM is a business methodology […]

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